Contact Relationship Management (CRM)
To be truly effective,
Contact Relationship Management (CRM) must be an
enterprise-wide strategy, practice, and attitude. It
requires a relentless commitment to knowing the contacts
and creating value for that Contact. Today,
organizations gain competitive advantage not through
their products / services, but through exceeding their
customers’ expectations. As an organization consistently
delivers value for its customers, it creates customer
relationship equity that can directly translate into
sustainable revenue and
profitability.
Vendors, Customers, Prospects or any other
contacts are vital for an enterprise and should be
managed properly in order to achieve competitive
advantage. An enterprise should have least response time
and accurate follow-ups with the contacts to be
competitive. The CRM Solution would help the enterprise
to maintain all the details of the Contacts and their
follow-ups.
The CRM would also help the management to
analyse the success or failures of converting a prospect
to a customer.
Some of the features in CRM we
have catered to are as follows:
- All types of interaction with Customers are
captured; it can be a telephonic call, Support, Email
etc,
- All appointments and tasks can be shared with
scheduler, enabling coordination of team efforts.
Histories of appointments, actions or calls made, are
automatically linked to the related customer, contact
or prospect.
- Contact management enables anyone in the
organization to track every contact made with a
customer, prospect or any contact. Only the direct
access to all available information enables the
executives to generate real knowledge about their
customers, prospect or any contact and to plan their
efforts accordingly.
- If you are conducting any campaigns like mailing
(offline and online), Events, Media Ads, Tele calls
etc and want to manage the response or manage the
contacts this would update the contacts and the
feedback could be tracked and analysed.
- Prospects are assigned to the sales team who then
qualify the lead. All relevant criteria such as
expected revenue, market position, potential,
competitors, etc must be available to qualify the
lead. Once the lead has been qualified, it is part of
the sales pipeline. Rejected leads go back to the
Marketing department, for further marketing efforts.
- At the core of Contact Relationship Management
lies the availability of all relevant and up to date
information of Customers, Prospects and Partners such
as Address Information, Contact Persons, History of
Orders and follow ups, business relations, past and
existing opportunities and so on.
- In addition to this, tracking of past information
such as calls, visits, campaigns, enables anyone in
the organisation to track every contact made with
Customers, Prospects and Partners. With Schedulers
helps the executives to manage tasks better and in
simple way.
Our CRM solution would help you
manage the contacts better and to achieve competitive
edge over your competitors. The solution would be
tailored made to your requirements.
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